ready to drink
Ready to drinks (RTDs) are a category of ready-to-drink alcoholic beverages that are becoming increasingly popular around the world. These drinks are convenient, practical and often bottled in convenient formats to carry with you, making them ideal for consumption on the go or for events such as festivals or concerts. In recent years, RTDs have seen significant growth especially in the UK and are gradually gaining ground in Europe too, where they are increasingly appreciated by a public of consumers looking for quick and easy alternatives to enjoy a drink.
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The UK was one of the first countries to bring RTDs to market where they have become a successful phenomenon in recent years. According to recent research, the UK RTD market grew by 50% over the period 2016-2021 and is expected to continue growing in the coming years. This growth has been largely driven by the popularity of gin and tonic-based RTDs, which have become a must-have for gin aficionados.
In Europe, RTDs are gradually gaining popularity, although their success is not yet comparable to that of the UK. However, in Italy, the RTD market is starting to take off, with growing consumer demand for this type of beverage. Italian consumers are increasingly looking for convenience and practicality, and RTDs respond perfectly to these needs, as they are ready for consumption and can easily be taken with you wherever you go.
ready to drink
Among the most popular RTDs, gin and tonics are a rapidly growing category, with more and more manufacturers bringing these ready-made beverages to market. These gin and tonic ready-to-drinks have been designed to offer a taste experience similar to that of traditional gin and tonic, but with the convenience and practicality of their ready-to-use formulation.
As far as ready-to-drink producers are concerned, many companies are investing in the production of these drinks, with a growing demand from consumers for quality products. In addition, many manufacturers are trying to differentiate themselves from the competition by producing gin and tonic based RTDs with high quality ingredients and unique and original flavours.
Additionally, some manufacturers are capitalizing on the growing trend toward wellness and sustainability, offering gin and tonic-based RTDs with natural and organic ingredients, or bottled in eco-friendly containers. These manufacturers are also looking to appeal to a younger audience by offering RTDs in more vibrant and bold flavors and formats to address the needs of consumers looking for new and exciting taste experiences.
In conclusion, ready-to-drinks are a rapidly growing category of alcoholic beverages, with ever-increasing demand from consumers looking for convenience and practicality. In particular, gin and tonic-based RTDs are becoming more and more popular, with a growing supply of producers looking to differentiate themselves through the production of high quality products, unique flavors and sustainable. This trend is set to continue in the coming years, with growing consumer demand for these types of convenient and convenient beverages.
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